Franklin Templeton’s XRP ETF Sparks Bullish Momentum for XRP. Source: EconoTimes

Crypto market sentiment is turning increasingly optimistic as major asset managers move deeper into XRP-focused products. Following Canary Capital’s historic ETF debut last week, Franklin Templeton is preparing to launch its own XRP exchange-traded fund, a development analysts say could significantly boost demand for the token. Scheduled to begin trading on November 18 under the ticker EZRP on the CBOE, Franklin’s ETF is already generating buzz as experts predict it may outperform Canary Capital’s XRPC in its early stages. Canary’s product set a 2025 record with $58 million in first-day volume, but investors commonly gravitate toward established financial firms, giving Franklin a potential advantage. The company recently filed an updated S-1 with simplified language, signaling a faster regulatory approval process ahead of the launch.

Adding to the momentum, Bitwise will roll out its own XRP ETF on November 20, creating what could be the most eventful week yet for XRP-based investment products. Bitwise’s strong performance with its recently launched Solana ETF has positioned the firm as a contender in the crypto ETF space. Analysts expect its XRP offering to appeal to hedge funds, family offices, and institutions seeking exposure to digital assets with growing liquidity.

Despite XRP’s muted price reaction—and slight decline—after Canary’s ETF launch, experts say the downturn was driven by broader market weakness rather than lack of investor interest. Analysts remain confident about XRP’s long-term trajectory. Market watcher EGRAG Crypto noted that XRP’s 15% drop mirrors typical post-launch corrections, pointing out that Bitcoin declined 20% after its ETF debut. Others, like Javon Marks, highlight XRP’s history of defying bearish expectations, referencing its 6X surge during the last cycle. Meanwhile, Ripple Bull Winkle emphasized how Canary’s XRP ETF outpaced BlackRock’s Bitcoin ETF in early volume, reinforcing the rising enthusiasm around XRP.

With multiple ETFs set to go live and institutional interest accelerating, analysts believe XRP is entering a new liquidity phase that could support substantial upside in the months ahead.